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Actually not that smart. All Amazon has done is started a price war and took the money out of the business. Problem is that Amazon does not control the content! As the developers take a look at their royalty statements they see a 50-75% drop in earnings. Already this week a number of developers pulled hundreds of games from the Amazon catalog.
There are some good things I noted about people having their games taken out of Amazon's catalog, such as developers who have made competing games will have less competition. Also, developers already have had their games sell on portals like BFG for the game club prices so this isn't anything new. Finally, it's not so much developers, but distributors that are having the games removed. Before when Reflexive was selling all games at $19.95 without any sort of discount or game club, sites like BFG were making a good profit, but now that Reflexive/Amazon has become competitive, sites like BFG are no longer interested.
It's time to start a war between publishers.
It's gonnabe big like the one in "Bride War" :))